Design is beautiful problem-solving. I hate to boil down something to an essence when it is so much more, but this attribute is perhaps why I become a designer. It’s exciting to have an intention to create, a purpose in making. When I stumble upon projects like this I am ignited! It’s an action, a response to fulfill a need for less. Another beautiful example of #lesswastemorelove.
I’ll leave it in there words as they’ve put it more eloquently than I can and be sure to watch the video!
“Ryman Eco is an environmentally sustainable typeface launched by UK stationery retailer Ryman. It uses an average of 33% less ink than standard fonts. Designed by Monotype Type Director Dan Rhatigan, in collaboration with Grey London, the objective was to create the world’s most beautiful, sustainable font. Eco-friendly design often means compromise to aesthetic desirability. Mindful of this the ambition for Ryman Eco was to find the optimum balance between saving ink, legibility, and beauty. The font has been received positively by environmentalists and the design community alike. Get a free font download of Ryman Eco that can be installed in just three easy clicks.”
BEHIND THE FONT: Ryman Eco, the world’s most beautiful, sustainable font presents ‘The Alphabet Poster Project’. 26 designers. 26 posters. One for each letter of the Ryman Eco Font set. An alphabet by designers, for designers.
To be successful, a font must first be accepted by the design community. Helvetica, Futura, Century Gothic were all proven in editorial, posters, and signage by designers long before they became the popular everyday fonts we use on our PCs. We’d like designers to consider Ryman Eco a credible and beautiful design tool, so who better to demonstrate the fonts flexibility and versatility than designers themselves? We’ve reached out to a cross-section of the UK’s most respected design practitioners to help.
The 26 typographers, designers, illustrators and art directors were invited to create an artwork featuring a single character from the Ryman Eco font alphabet. The brief was two words long: ‘Beautifully sustainable’.
Each poster celebrates the beauty of Ryman Eco and at the same time reminds us of the environmental benefits of the font. The only posters that were ever printed are the prototypes featured on this website. So enjoy them digitally, download and share them as much as you like, without using a single drop of ink. But most importantly, download the free Ryman Eco and make it part of your design toolkit.
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